Helping brands say what they mean and look like they mean it.

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I help purpose-driven organizations uncover what makes them different—and build brands people believe in.

The Kind Brand Framework

Brand Strategy

For organizations navigating growth, change, or new opportunities, we help uncover what makes your brand meaningful before deciding what it should look like.

Get Started

Brand Identity

Once the strategy is clear, we create visual systems that express your story consistently and confidently across every touchpoint.

  • Brand Workshops

  • Positioning

  • Messaging

  • Audience Insights

  • Naming

  • Brand Architecture

  • Marketing Strategy

  • Creative Direction

  • Identity Systems

  • Digital Experiences

  • Print & Packaging

  • Marketing Assets

  • Brand Guidelines

  • Chronically Well

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I’m Casey — a freelance strategist and designer with experience in marketing, communications, design, writing, and nonprofit work.

I work with businesses and organizations to activate people around compelling brand stories.

I harness the power of words and images to connect you to your people, cementing your place in the market as a trusted brand.

Work With Me

  • Branding with Casey was a great experience. Walking through her process provides clarity and personality for our brand that helped us focus our message. Not only will this provide visually incredible branding collateral, but it helped us carry our business values into consistent messaging and focused growth.

    Katie B.

  • “Casey helped me clarify my vision for my brand, created a style and approach that feels very much "me." I feel so much more confident and credible as a result.”

    Amy F.

  • “I had a vision for branding, but not the skills to bring it to life. Casey told the story in such a cohesive way! You understood the aesthetic and vision I wanted to convey, and it laid the foundation for my entire client experience.”

    Ashley S.

  • “Casey walked me through the process with such ease and careful consideration. She simplified messages and dug in to understand the nuance of my vision. I never left a conversation without knowing exactly where our process was headed and that the brand creation was safe in her hands.”

    Kerry M.